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Business Communication: In Person, In Print, Online, by Amy Newman
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BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
- Sales Rank: #20438 in Books
- Published on: 2014-01-01
- Original language: English
- Number of items: 1
- Dimensions: 11.06" h x .91" w x 8.79" l, 2.77 pounds
- Binding: Hardcover
- 560 pages
Review
"I find the book and companion materials up to date, relevant, and interesting for students."-Molly Mayer, University of Cincinnati
"This textbook offers a wonderful blend of rhetorical knowledge and essential aspects of digital technologies necessary for our twenty-first-century students."-Hem Paudel, University of Louisville
"The text gives scenarios that students can understand and excellent writing examples."-Melisa Bryant, Forsyth Technical Community College
"Students love it--told me they were going to keep the book as a resource. . . ." -Sara Cochran, Drury University
About the Author
Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog: BizComInTheNews.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Easy to Use
By Ariel
This textbook is very readable and informative. The layout is easy to follow. For example, learning objectives appearing at the beginning of each chapter and are reprinted in margins through chapter as relevant information is presented. The authors included visual aids like charts and photos that highlight key points. There are real world examples and application questions that helped me develop a deeper understanding and recall concepts later. It is also light weight, you won't mind carrying it to class.
0 of 0 people found the following review helpful.
Wasn't what I expected but it is easier to carry ...
By chris
Wasn't what I expected but it is easier to carry around than that heavy text book. Downside they need to work on the price since you can't really sell it back.
0 of 0 people found the following review helpful.
But all textbooks from Amazon!!!
By CATHERINE BUTLER
I appreciated the timely delivery of this text book. It arrived just as advertised!!! Thank you.
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